BRAND MANAGEMENT: Planning Organization Design

A plan is a list of actions arranged in whatever sequence is thought likely to achieve an objective.
Designs that are simple, sustainable and deliver business results are the outcome of careful followed by well-managed implementation. They do not just happen. But if they do, the result is likely to be bad design rather than no design. Planning organization design work involves:
1, Recognizing that the time is right to design by assessing the problem or confronting the organization.
2, Being clear about the design objectives, in order to develop a detailed plan.
3, Getting support for the implementation, so that the transition to the new design runs smoothly.
4, Monitoring the new design with appropriate performance measures that enable corrective action to be taken if there are signs of inability to embed it.